Case Study – Scotvet
Velocity Design are proud to be working with Scotvet Animal Health Ltd, a veterinary group offering animal medical care services in the Sandyhills and Ballieston areas of Glasgow.
Since working together in 2019, Velocity Design has grown to essentially become Scotvet’s online team, working together to help meet the group’s goals and drive engagement across all of Scotvet’s channels.
Scotvet operates an expanding group of veterinary practices. In 2019 they opened their new practice in Ballieston, re-fitting the old post office to become a new, modern veterinary clinic.
In order to support and spread awareness of this new development Velocity Design were asked to develop a new Scotvet website, incorporating a modern visual identity and branding strategy. This website had to convey a large amount of information in a clear and easy-to-navigate format, letting visitors find the answers to frequently asked questions and find out more about the services Scotvet provides.
The fully-responsive design allows the Scotvet website to work well on a variety of devices.
The new website incorporates a clean, responsive and uncluttered design, easy to use on a variety of devices. The rounded shapes, fonts and illustrations give the group a unique and recognisable visual identity, allowing Scotvet to stand out and retain a friendly, approachable presence.
Unique illustrations and icons help give the group a recognisable visual identity.
Scotvet’s new website was built with great performance first and foremost. The site performs extremely well on search engines such as Google thanks to a well-designed, light and responsive architecture, as well as ongoing Search Engine Optimisation (SEO) and on-page content optimisation, helping to ensure Scotvet ranks above local rivals and retains the highest possible levels of search visibility.
SEO and site performance from neilpatel.com
Velocity has continued to support Scotvet’s online marketing with ongoing content creation on the business’ social media channels. Using the design framework found in the new branding and web design, followers of Scotvet’s social media channels receive updates and informative content, designed with engagement and social sharing in mind. This helps keep Scotvet relevant, memorable and approachable online and improves brand visibility.
Bob Norquay, owner of Scotvet, posted the following testimonial on Velocity Design’s Google Reviews page;
“The Velocity Design team worked with us to develop our new website to promote the opening of our new surgery last summer. Very pleased with the way the web site looks and works. They made the whole process very easy for us and looking forward to developing things further with them.”
Bob Norquay, Scotvet Animal Health Ltd
The Velocity team are currently working on bringing Scotvet’s other clinic under the same branding, boosting recognisability both locally and to a wider audience. In the meantime, we look forward to developing Scotvet further and continuing to support them as their business grows. Check out www.scotvet.com for more information and don’t forget to visit their Facebook page to see more updates from the team.