4 Examples of Awesome Packaging Design
Great products need a top packaging design to help it stand out. Take a look at these examples of packaging design to witness what can be done for your own products.
Great products need a top packaging design to help it stand out. Take a look at these examples of packaging design to witness what can be done for your own products.
1. Dolce
Located in the heart of Belgrade, Serbia, Dolce is a cake shop that combines traditional techniques with a modern approach. Independent design studio Metaklinika was tasked with creating a range of packaging for the brand. The whimsical result takes inspiration from Baroque aesthetics, and uses iconography based around the theme of Alice in Wonderland.
2. Kallo
Kallo are an organic foods company offering healthy food that also tastes great. Design and marketing company Big Fish have redesigned Kallo’s functional packaging with these new designs full of illustrations, poetry and love.
With a stylish choice of calming colours, the new packaging gives a handmade feel to the products by using traditional techniques such as lino printing. One touch we particularly love is the redesign of Kallo’s logo with the addition of a bird perched atop the letter ‘a’ to give a more personal feel.
3. Cervecería Sagrada
While Corona may be the most recognizable beer exported from Mexico, Cervecería Sagrada is a Mexican craft beer that captures the country’s colorful history and spirit in its label. Designer José Guízar was inspired by Lucha Libre wrestlers, who wear colorful masks and have equally colorful personalities.
During the 1950s Lucha Libre were considered folk heroes and starred not only in the wrestling ring, but also in comic books and movies in Mexico. Guízar’s labels recreate the masks of some of the most famous and recognisable of them.
4. CS light bulbs
Everyday products such as light bulbs tend to lend themselves to fairly utilitarian packaging, but these, produced by Belarus electrical company CS, boast beautiful boxes that turn the product into an important part of the packaging design.
Designed by Angelina Pischikova, with line illustrations by Anna Orlovskaya, this amazing packaging uses detailed drawings of insects, and the bulbs themselves are paired with certain bugs depending on their shape and size. Long, thin bulbs are stored in dragonfly boxes, while the coiled stripes of an energy saving bulb become the abdomen of a bumble bee.
